Instagram Video Ads

Instagram has over a billion monthly active users and ranks among the most popular social networks in the world. Impressive statistics, right? In addition to entertainment, this social network can be an effective marketing tool where you will successfully promote your product. Over the 10 years of its existence, Instagram has turned not only into a social network beloved by millions, but also a huge marketplace where millions of goods and services are sold, thousands of brands are advertised. Therefore, the launch of advertising on this social network can be called one of the most important stages of business promotion today.

The peculiarity of a commercial for Instagram is that it should be understandable even with the sound turned off. The maximum length of a video is 1 minute. Minimum - 2.5 sec. You can diversify video content using GIFs. This is a short video sequence of several frames. They can be used, for example, to present a new product. People are increasingly choosing to watch videos rather than read posts. According to Google, last year the number of searches with the word video increased by 30% over the previous year. And this is just the tip of the iceberg.

Every company can create videos for Instagram ads promoting their products or services. At the moment, the messenger is used by more than two million companies that constantly buy video ads. Instagram coverage is 1 billion users from all over the planet. Not everyone knows that several types of videos can be created in the messenger. It all depends on the main topic of the information provided, as well as on the goals of this content. That is why you need to choose the optimal type of video content for advertising.