The six Facebook ad templates
| Template | Message | Your media |
|---|---|---|
| Flash sale | A big discount for a short time | One photo or video |
| Product spotlight | One product with its price and two features | One photo or video |
| New arrival | A new collection or season | One photo or video |
| App promo | An app with three benefits and a rating | A screenshot or screen recording |
| Event invite | Date, place and a ticket button | One photo or video |
| Three reasons | Three short reasons to choose you | Text and logo only |
Every template is animated in code: the text slides, scales and fades in on its own, so you don't need to set any keyframes. Empty media slots show a sample picture until you add your own, which makes it easy to see the design before you have your material ready.
One ad, four Facebook formats
- 1:1 square, 1080×1080: works in almost every placement.
- 4:5 feed, 1080×1350: takes more space in the mobile feed.
- 9:16 story, 1080×1920: for Stories and Reels. Turn on Show safe zones to see the top and bottom areas that Facebook covers with the profile name and buttons.
- 16:9 wide, 1920×1080: for in-stream and desktop placements.
Your text, photos and colours stay when you switch formats. A useful habit is to finish the ad in one format and then export it again in the other three, so each placement gets a version made for its shape.
Write for people who watch without sound
Many people scroll through Facebook with the sound off, so the message has to work as text. Keep one idea per ad: one offer, one product or one event. Put the most important words in the headline, the details in the line below, and an action on the button, such as Shop now, Get tickets or Book now. To make one word stand out in the accent colour, wrap it in stars: Flash *sale*. Each field has a sensible maximum length, so the text always fits the design.
Your brand, colours and music
Each template comes with four colour sets. If none matches your brand, pick your own brand colour and it replaces the accent. Choose one of four typefaces: Sans, Serif, Bold or Mono. A PNG or SVG logo with a transparent background looks best; without a logo, your brand name is shown instead.
The music is generated in your browser to fit the length of the ad, in six moods from calm to energetic. You can also add your own track or choose no music. The length slider runs from about half to two and a half times the default, which is 10 to 14 seconds depending on the template. Short ads of 6 to 15 seconds are a good starting point for most campaigns.
Ready to upload
Export MP4 for Ads Manager. WebM, MOV and GIF are there if you need them for a website or an email. For an Instagram-only campaign, the Instagram video ad templates are made for feed and Reels shapes. For a longer brand video, see the promo video maker, and for real footage of people or places, search the free stock video library.